FUN UNION EXPANDS REACH IN GREATER CHINA
New partnership brings popular children’s animations to wider audience
HONG KONG, APRIL 3, 2018 – FUN Union announced today an exclusive Master Licensing Agreement with Promotional Partners Worldwide (PPW) for the territories of China, Hong Kong, Macau, and Taiwan.
The creator and distributor of entertaining and educational children’s animation series FUN Union will now be able to expand the presence in China of two of its brands: BabyRiki and KikoRiki. PPW will identify licensees and accelerate the development of FUN Union’s brands across consumer products, books and publications, theme parks, live shows, digital apps, and video games within the greater China region.
“We have been excited with the success of BabyRiki since we launched last July as well as the plan to expand the presence of KikoRiki in China,” says FUN Union CEO Christine Brendle. “Having PPW as a partner vouches for the popularity and potential of the brands. Our characters and content are already well-loved and we are confident that alongside PPW we will build a successful franchise. Our new content for China is tailored just for children and parents in the region, and with PPW we are thrilled to be able to extend our presence on-line and off-line.”
In addition to children’s animations and content, FUN Union also provides a dedicated network of resources for parents through its BabyRiki and KikoRiki brands, with a digital universe, live shows, and cutting-edge app technology.
“PPW is always on the look out for up-and-coming new brands,” says PPW CEO Ivan Chan. “The unique track record of the Riki brands, including BabyRiki and KikoRiki makes us confident about their potential in Greater China. At PPW we look for high quality content and entertainment, and we’re anticipating enormous success for the Riki Franchise in the region and beyond.”
About FUN Union
FUN Union creates and distributes positive, premium children’s content that bridges the online and offline worlds. FUN Union represents the award-winning BabyRiki, KikoRiki, and PinCode animation series. Each program and series features a holistic, positive approach to education to meet the needs of parents seeking safe, high-quality and contemporary content that will benefit their child’s development. With highly engaging series for a wide range of age groups, FUN Union content is loved by kids, and trusted by parents.
About Promotional Partners Worldwide
PPW is a full-service promotional marketing agency worldwide that delivers effective, innovative promotional solutions for its clients. Established in 1992, PPW is headquartered in Hong Kong and with offices and agencies all over the world, with a network extending coverage over Greater China, South East Asia, North America and South America. The brands we carry include: the Smurfs, Peppa Pig, Discovery Channel, FC Barcelona, BMW, Pantone and major events, e.g. 2018 FIFA World Cup Russia and Beijing 2008 Olympic Games.