“Krash and Hehe” will launch in 2019
[3 July 2017] – On Tuesday July 4th, FUN Union and the Riki Group signed a coproduction agreement with China Central Television (CCTV) Animation approving the development and production of a new animated series for primary school children, called “Krash and Hehe”. The agreement was signed during the state visit led by Chinese President Xi Jinping in Moscow.
Its first season will include 52 episodes of 11 minutes and will be made in 3D CGI with 2D inserts. The production will be released in early 2019.
The story revolves in a toy store where, at night, the toys come to life and embark on an endless series of wild, wacky and FUN adventures. Its main characters are already favourites in the market – Krash from the “KikoRiki” series (#1 rated programme in Russia among boys and girls aged 5 to 12 years) and Panda “Hehe” from CCTV’s programmes.
FUN Union aims to bring uplifting, entertaining and educational content to children all over China. The Hong-Kong start-up is financing the project and will be highly involved in its development. “This partnership integrates our values of quality entertaining content, with education at its core. And we are proud to be a part of such an exceptional opportunity to work with CCTV”, said Christine Brendle, FUN Union’s CEO.
According to Zijing Wu, China Director: “This follows a steady success in the Chinese market where all KikoRiki and PinCode series have broadcasted on CCTV Kids with high ratings”.
The preschool programme “BabyRiki” will also launch on digital platforms in China starting July 8.
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About FUN Union
FUN Union is an educational content creator and global distributor with a focus on children of preschool and primary school ages. Their community of brands is centered on the award-winning Riki universe, with high-quality, positive and uplifting animations that help to develop key life skills, including communication, cooperation, creativity and critical thinking. With a digital ecosystem that leverages technology to gather valuable insights, FUN Union believes in learning from audiences to continually improve market reach and create entertaining and high-quality educational content. For more information, visit www.fununion.net
China Central Television, commonly abbreviated as CCTV, is the predominant state television broadcaster in the People’s Republic of China. CCTV has a network of 50 channels broadcasting different programmes and is accessible to more than one billion viewers.
For media enquiries or further information, please contact:
Christine Brendle, CEO, FUN Union
Zijing Wu, China Director, FUN Union
Carina Ferreira, Marketing Director, FUN Union