BabyRiki is an animated programme with content that covers all aspects of a child’s life. From physical wellbeing to cognitive and soft skills, the musical stories are based around age-appropriate experiences with educational concepts introduced in familiar surroundings and context for infants.
BabyRiki has reached 1 billion views in since its launch on the Mainland Chinese digital platforms in July 2017.
Episodes feature a combination of live-action video and 3D animation.
Target Audience: Pre-school children
Genre: Edutainment, Musical
Season 1: 52 x 5-minute episodes (3D CGI & live-action video)
Season 2: 52 x 5-minute episodes (3D CGI & live-action video)
Season 3: in production (completion by December 2018)
BabyRiki characters are toys that have come to life in a children’s bedroom. They explore and discover their world, making friends and learning new things along the way. Storylines are simple and related to familiar things for this age group, such as eating, activities, playing, sleeping and other daily routines.
To help keep toddlers focused and engaged, each 5-minute episode is divided into an adventure storyline and a lesson, which is presented as a song.